Worries about the impact of dry weather on the nation’s fruit and vegetable crops, and livestock production, have been voiced by farmers, after one of the driest winters in 20 years.
Food and drink manufacturers have slashed their water use by nearly a quarter in the past eight years, as it emerged water deregulation in England could save firms millions.
The future of UK food and drink manufacturing depends upon safeguarding water supplies, says government minister Richard Benyon, in a new video from the Food and Drink Federation (FDF) to mark World Water Day last week (March 22).
Mounting pressure on dwindling water resources means that food manufacturers must cut consumption sooner rather than later, according to the Chartered Institute of Marketing (CIM).