Morrisons’ role as a food manufacturer – supported by its vertically integrated supply chain – is a unique sales point, which should be communicated more effectively, according to analysts, after the retailer reported its second quarter of rising sales.
2 Sisters Food Group has appointed Martyn Fletcher to the newly-created role of chief operating officer, protein, with responsibility for running the firm’s UK manufacturing sites.
Morrisons has been advised to make more of its food manufacturing links by a business recovery specialist, who warned retailers could ditch their suppliers after diversifying into food production.
Britain’s fourth largest supermarket Morrisons has revealed plans to start selling food online by the end of the year and open more convenience stores in its latest financial results, which reported profit before tax down by 4% to £901M.
The news last month that Vion is to sell its UK food businesses, covering 38 sites and employing 13,000 people is a sure sign that the UK's meat supply chain is in crisis.
