The empire strikes back: that’s the verdict of City analyst Shore Capital on supermarkets’ bid to repel the market share gaining hard discounters Aldi and Lidl. But concerns remain about Sainsbury.
Morrisons has posted a “dismal” set of third-quarter results, which prove it is losing the battle with hard discounter stores Aldi and Lidl, warn City analysts.
Aldi’s business strategy will prevent the big four retailers ever beating the discounter on price, according to a leading professor from Aston Business School.
Asda’s acquisition of Netto stores will prove a key factor in Morrisons’ announcement of difficult first-half trading for 2012/2013, when it reports interim results on September 6, predicts Shore Capital analysts Clive Black and Darren Shirley.