Tesco and Marks & Spencer (M&S) have rejected claims from consumer watchdog Which? that consumers find some of their pricing policies as difficult to understand as “tackling an obstacle course”.
Supermarkets should drop their “dodgy discounts and misleading multi-buys” and be more open with consumers who are increasingly worried about rising food prices, according to consumer watchdog Which?
Food and drink shoppers are to undergo brain scanning, under lab conditions, to test their reactions to promotions and special offers as part of a new project by the University of Bangor and shopper research firm SBXL.
Consumer watchdog Which? says the Office of Fair Trading’s (OFT’s) clarification to retailers on how to correctly advertise and promote discounted prices for food and drink doesn’t go far enough.
