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Slip up in the shops: 'Occasional errors do slip through,' admitted a spokesman, commenting on the autheniticity of price promotions

Supermarkets are guilty of ‘dodgy discounts’: Which?

By Michael Stones

Supermarkets should drop their “dodgy discounts and misleading multi-buys” and be more open with consumers who are increasingly worried about rising food prices, according to consumer watchdog Which?

Consumers will be asked to simulate a weekly shop to determine which part of the brain is involved in making choices

Consumers to undergo brain scanning to test food promotions

By Laurence Gibbons

Food and drink shoppers are to undergo brain scanning, under lab conditions, to test their reactions to promotions and special offers as part of a new project by the University of Bangor and shopper research firm SBXL.

Shopping with confidence. Prices and promotions should be fair and meaningful, said the OFT

OFT price promotions plan ‘doesn’t go far enough’

By Mike Stones

Consumer watchdog Which? says the Office of Fair Trading’s (OFT’s) clarification to retailers on how to correctly advertise and promote discounted prices for food and drink doesn’t go far enough.


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