Drinks brands, and particularly premium brands, illustrate many of the ways in which packaging can interact more effectively with social media messaging and link with integrated marketing, according to one specialist.
Food companies face increased risks from social media because they still do not have developed policies for tools such as Twitter and Facebook, according to the law firm Roythornes.
The influence of technology and social media on the nation’s diet is the top of seven key food and drink trends, identified by posh retailer Waitrose this year, based on millions of purchases in shops and online.
Food and drink firms should pay close attention to social media discussions to ensure they make the most of “significant opportunities” and emerging trends identified online, according to a new report by social media monitoring firm Brandwatch.
A new Facebook page – Overheard in Waitrose – allegedly reporting conversations overheard in the posh retailer has gone viral with more than 175,0000 ‘likes’ in its first four days.
Social media should not be used by food and drink manufacturers and retailers to make false marketing claims as a means of driving sales, according to the Chartered Institute of Marketing (CIM), which has launched a campaign to encourage companies to...
Timing social media posts to reach customers at key times of the day – such as before teatime – is helping food manufacturers to boost sales and engage new customers, according a seminar at the Foodex trade event last week.
Food and drink manufacturers need to embrace social media if they are to better communicate with potential consumers and drive sales of their products, according to companies that are successfully using Facebook and Twitter to engage with people.
Social media is increasingly being used to identify the sources of food poisoning, following its use by investigators from Public Health England (PHE) to narrow down a large multiple pathogen outbreak at an outdoor food festival in Newcastle upon Tyne...
Asda is using social media to encourage consumer engagement and drive its latest product innovation, rather than as a direct sales tool because consumers don’t like it being used to sell to them, according to the retailer’s chief marketing officer Stephen...
Social media is a “minefield” and is forcing food manufacturers and retailers to radically change their business systems and the way they manage consumer complaints, according to the boss of a leading food chain traceability and auditing software company.
Asda is stepping up its social media programme by attaching real social media comments to its Chosen By You own-label food range, while – in an unrelated move – Scottish food businesses have been invited to a free social media workshop at a local festival.
Tesco plans to boost its social media presence by hiring Jude Brooks to lead its social media operations, in the week a new report suggested half of food businesses failed to operate an effective policy.
Smoothie, drinks and veg pot maker Innocent has shown how to get ahead in social networking by winning first place in a list of 100 brands judged to make the best use of social media.
Social media-savvy food manufacturers use Facebook and Twitter to forge links with customers that boosts sales in ways that large firms cannot, claims Wilfred Emmanuel Jones, founder of the Black Farmer brand.
A social media campaign that could “provide a pipeline of talent into the industry” was announced by the Food and Drink Federation (FDF) earlier this week.
Food and drink manufacturers have been told they can no longer ignore social media, as news emerges that drinks giant Diageo has signed up to the social network site Facebook.
Social media tools, such as Twitter, Facebook and blogs, are more of an opportunity than a threat for UK food and beverage manufacturers, according to leading social media consultant, Matthew Yeomans.
The speed at which bad news can spread on social media means that it is essential for firms to have plans in place to deal with product recalls in a quick and open manner, claim industry experts.
Growing scrutiny of food suppliers means an increasing focus on food safety issues. In this special edition article on risk, we look at how producers can communicate potential risks to consumers while protecting their brand reputation, in the event of...
