Soft sell: Asda is using social media to encourage consumer engagement and drive product innovation, rather than as a direct sales tool, said its chief marketing officer Stephen Smith

Asda uses social media to engage consumers

By Rick Pendrous

Asda is using social media to encourage consumer engagement and drive its latest product innovation, rather than as a direct sales tool because consumers don’t like it being used to sell to them, according to the retailer’s chief marketing officer Stephen...

Campbell Soup's deal will not cover products in the UK, Middle East or Africa or Denmark's Kelsen Group

Campbell Soup nears sale of some European interests

By Rod Addy

Campbell Soup Company plans to sell some of its business in Europe to private equity firm CVC Capital Partners and has announced it is in final and exclusive negotiations to clinch the deal.

Could Premier offer Bright Foods a route for UK expansion after its Weetabix acquisition?

Premier Foods now a target for China’s Bright Foods?

By Anne Bruce

Premier Foods could be targeted lock, stock and barrel by China's acquisitive Bright Foods, analysts have suggested, after the UK’s largest food manufacturer announced it had found a buyer for its vinegars business today (June 15).

Clarke has been praised by city analysts for his performance since taking over at Premier in august last year

Premier boss Michael Clarke backed by city

By Dan Colombini

Premier Foods boss Michael Clarke has received a resounding vote of confidence from city analysts, six months into his role, as he continues his plan to guide the firm out of trouble.

Strictly partly food. TV viewers watching the X factor and Strictly Come Dancing will give party food a boost

Festive food gets X-Factor & Strictly boost

By Mike Stones

The UK’s £100M-plus festive party food boost starts tomorrow (December 10), as TV viewers hold X Factor and Strictly Come Dancing parties, according to retail giant Tesco.

Meet the Master Baker

Meet the Master Baker

By Rick Pendrous

Reconciling retailers' expectations of a constant flow of exciting new products with the constraints of production lines has been a dilemma for plant bakers for many years.

Longbenton Foods' Amble site has been locked-up since late December

Longbenton Foods still in frame for Amble site takeover, administrator

By Ben Bouckley

Longbenton Foods is still in the running to buy the former Northumberland Foods site in Amble, can reveal, despite a prior inability to complete the purchase that led to the administrator tearing-up a previous sale contract in January.

Thorntons' profits slump 8.5% in first half

Thorntons' profits slump 8.5% in first half

By Elaine Watson

A 30.6% surge in sales of Thorntons-branded products to other retailers helped the chocolatier offset lacklustre sales through its own stores in the first half, but profits slumped 8.5% to £8.3m.

Clip the strip to hang up sales

Clip the strip to hang up sales

Ishida says Lancashire-based contract packer Strategy Group is the first UK firm to install its new flexible strip pack applicator (F-SPA) system for applying hanging strips to products.


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