A sweeping ban on promotions for ‘junk food’ will push up prices for consumers and hinder the production of healthier alternatives, according food trade bodies.
Tesco’s failure to remove out-of-date promotional labels from its shelves is a criminal regulatory offence, which could lead to fines – and even imprisonment of individuals found guilty, a law firm has claimed.
Crisp manufacturer Walkers Snacks’s Spell & Go holiday competition was deemed “misleading and likely to cause unnecessary disappointment”, by the Advertising Standards Authority (ASA).
Grocery promotions are failing across Europe, with retailers and manufacturers increasingly having to revisit strategy to maintain margins, according to a report from market analyst IRI.
Consumer watchdog Which? says the Office of Fair Trading’s (OFT’s) clarification to retailers on how to correctly advertise and promote discounted prices for food and drink doesn’t go far enough.
