Kellogg compared its Special K Red Berry Multi Grain Porridge with a range of other products

Kellogg ad banned after PepsiCo complaint

By Rod Addy

A Kellogg’s ad has been banned by the Advertising Standards Authority (ASA) for making a ‘30% less fat’ claim that broke comparative nutrition rules, prompting 15 complaints, including one from PepsiCo.

Sandwich shops such as Gregg's are among the chains leading the way with breakfast menus, says Conlumino

Massive opportunity in morning snacking

By Rod Addy

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.

Cereal manufacturers offered new way to cut acrylamide

New product categories for asparaginase

In recent years, acrylamide has triggered health concerns among food manufacturers and health authorities. To address these, Novozymes introduced the asparaginase Acrylaway in 2007: a product that is used industrially in more than 30 countries in products...

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

David Cameron visited PepsiCo's Quaker Oats site in Cupar and welcomed the firm's investment to meet growing demand overseas

Cameron praises PepsiCo’s Quaker Oats exports

By Dan Colombini

Prime Minister David Cameron has welcomed the creation of 30 new jobs at PepsiCo’s Quaker Oats factory in Scotland after the firm announced a £14.4M investment in the site, partly to meet increasing export demand.

PepsiCo UK, porridge

PepsiCo UK invests £8.5m in porridge site

By Ben Bouckley

PepsiCo UK is pumping £8.5m into its Quaker Oats site in Fife to meet increasing demand for hot cereals, which have grown 13% in the year to March 19 2011, according to Nielsen.

The super bowl

The super bowl

By Rod Addy

Weight management and heart health are making oats, multigrains and natural ingredients more popular in the cereals category, says Rod Addy


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