Pesticide

Saving the planet is the wrong message for organics

Saving the planet is the wrong message for organics

By Elaine Watson

Waxing lyrical about “how organic food will save the planet” will not give the sector the sales boost it needs, according to the agency producing a new organic marketing campaign that will launch in January.

Battle for best

Battle for best

More research is needed to clear the mist that surrounds claims about the nutritional superiority of organic foods, as Catherine Quinn discovers

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