Marketing

Premier Foods plans a raft of new product development across its brand portfolio

Premier Foods gears up for product launches

By Rod Addy

Premier Foods is preparing product launches and marketing campaigns to hit the market with as the dust settles following the successful completion of its refinancing deal.

Bread is being used as a loss-leader by the supermarkets

Bread will fare better than milk in price wars

By Nicholas Robinson

The bread supply chain will not be affected by the supermarket price wars in the same way as milk, the Federation of Bakers’ director Gordon Polson has said.

Food manufacturers fear for margins as a price war looms

Food firms could pay for supermarket price wars

By Nicholas Robinson

Morrisons has refused to confirm or deny suggestions it is preparing to slash suppliers’ prices, in a bid to combat discounters Aldi and Lidl, as top analysts predict food manufacturers could fall victim to a supermarket price war.

Sainsbury boss Justin King blamed the long shadow cast by the horsemeat crisis for halting the retailer's long run of like-for-like sales growth

Sainsbury reports LFL sales down ‘thanks to horsemeat’

By Michael Stones

Sainsbury has ended its nine-year run of like-for-like (LFL) sales growth, with news they fell by 3.8%, in the 10 weeks to March 15, partly due to the horsemeat crisis, says chief executive Justin King. 

Almost 90% of consumers pledged to pay more for Fairtrade bananas

UK consumers would pay more for Fairtrade bananas

By Laurence Gibbons

Almost 90% of UK consumers have pledged to pay more for Fairtrade bananas, if the extra cost benefited farmers and workers’ lives, according to a new survey by the Fairtrade Foundation.

De Hollander has quit his role at the helm of Young's Seafood to take up a leadership position at an unnamed firm outside the sector

Young’s Seafood boss quits

By Laurence Gibbons

Young’s Seafood boss Leendert de Hollander has stood down from his role to take up a senior leadership position at an unnamed firm outside the seafood industry.

Premium ready meals have benefited at the expense of 'value' products

Premium ready meals growth bucks the trend

By Michael Stones

Premium ready meals sales grew by up to 8% last year, despite more than half (65%) of consumers reporting plans to eat fewer such products and cook more, says customer insight agency Engage Research.

The ASA agreed with Premier Foods and Allied Bakeries that the Warburtons' advert was misleading

Warburtons’ ad banned after Premier Foods complains

By Michael Stones

A national press advert from Warburtons – stating ‘No.1 Now London's biggest bakers’ – has been banned by the Advertising Standards Authority (ASA), after complaints from Premier Foods and Allied Bakeries.

Boparan: ‘Taking actions to address chilled performance'

Poultry giant strives to address losses

By Rod Addy

2 Sisters Food Group wrestled to right its balance sheet in the first quarter (Q1) of its current financial year, with weak profit performance casting a shadow on strong sales growth.

Falling EU sugar prices represented a significant challenge to Napier Brown

Real Good Food Company faces sugar price challenge

By Michael Stones

Plummeting EU sugar prices will pose “a significant challenge” to Napier Brown – the sugar trading subsidiary of the Real Good Food Company (RGFC) – said its chairman Pieter Totté.

Rick Pendrous, editor, Food Manufacture

Price and provenance win the retailer race

By Rick Pendrous

Price – though very important – isn’t enough for the multiple retailers any more. In their quest for differentiation, other considerations, such as provenance, have become even more important.

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