Marketing

Bingham's boosts sales

Interview

Ready meal firm Charlie Bigham’s boasts £26M sales

By Nicholas Robinson

The tough retail environment would not stop posh ready meal's firm Charlie Bigham’s from investing, said the company’s founder after announcing a 46% year-on-year sales growth this week.

Price war pressure was limiting investor activity

Supermarket price war to sting M&A activity

By Nicholas Robinson

Mergers and acquisitions (M&A) in the food and drink manufacturing sector will be stung by the worsening supermarket price wars, a leading analyst has warned.

Sandwich shops such as Gregg's are among the chains leading the way with breakfast menus, says Conlumino

Massive opportunity in morning snacking

By Rod Addy

UK food firms must seize the huge business opportunity afforded by the underdeveloped morning snacking market, as chains such as McDonald’s, KFC, Costa and Starbucks lead the way, according to Conlumino.

Buying likes on Facebook is not good marketing practice, according to the Chartered Institute of Marketing

Ten commandments of social media launched

By Rick Pendrous

Social media should not be used by food and drink manufacturers and retailers to make false marketing claims as a means of driving sales, according to the Chartered Institute of Marketing (CIM), which has launched a campaign to encourage companies to...

Morrisons has pledged to axe the cost of more than 1,000 everyday items

Morrisons slashes prices as supermarket price war looms

By Michael Stones

Morrisons has fired its latest shot in a likely supermarket price war with the pledge that its prices are going to be “permanently cheaper”, as it promised to cut the cost of 1,200 everyday items.

Brands need to engage more with consumers and 'tell a story'

Own-label eats in to branded market share

By Nicholas Robinson

Branded food manufacturers need to establish unique selling points if they are to stem the rising tide of own-label suppliers stealing market share from them, Kantar Worldpanel director Adrian Atterby has warned.

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