Food and drink start-up businesses must use distinctive names and logos to protect their branding more effectively, urged Roythornes solicitor Lizzie Walters, after Iceland Foods’s row with the Icelandic government threatened to reach boiling point.
Iceland Foods has claimed the Icelandic government had “no interest” in reaching a compromise over use of the word ‘Iceland’, after talks failed to reach a resolution on Friday (December 2).
The Icelandic government has taken legal action against Iceland Foods over the use of its name, claiming Icelandic businesses were “caused harm” as they couldn’t promote themselves with their place of origin.
