Morrisons’ boss Dalton Philips has claimed his current strategy will catapult Britain’s fourth-largest retailer into a position to directly challenge larger rivals Tesco, Sainsbury and Asda by 2015.
The world’s biggest food company Nestlé has been drawn into the deepening horse meat scandal, after it was forced to remove beef pasta products in France, Spain and Italy when they were revealed to contain horse DNA.
More than a third of shoppers are less likely to buy processed meat products after the horse meat scandal, according to a survey of 6,000 consumers by the research group GMI on behalf of Kantar.