Health Claims

The health claims process and the deadlock on botanicals has come under particular scrutiny

Current EU regulation ‘unhelpful’, say one-in-three

By Noli Dinkovski

Dissatisfaction over the EU regulatory framework has risen sharply over the past year – with the health claims process and the deadlock on botanicals under particular scrutiny, research has found.

An advert for Bio-tiful Dairy’s kefir drink was banned by the Advertising Standards Authority

Dairy drink ad banned by watchdog

By Gwen Ridler

An advert for Bio-tiful Dairy’s kefir drink has been banned by the Advertising Standards Authority (ASA) for making unsubstantiated health claims. 

A sugar-reduced yogurt made from Beneo’s chicory root fibre was on show at HiE

EU health claims process comes under fire

By Noli Dinkovski

A lack of transparency behind the EU health claims approval process is stifling innovation and proving costly to businesses, the director of a global ingredients firm has claimed.

Health claims: the guide is a resource for firms hoping to gain approval

Nutrition body unveils EU health claim guide

By Noli Dinkovski

A best-practice guide to preparing EU health claims, aimed primarily at small and medium-sized enterprises, has been developed by the British Nutrition Foundation (BNF) in conjunction with the EU-funded Bacchus project.

An application to annul the approved list of health claims was rejected by the European Court

Clearer health claims wording is needed

By Nicholas Robinson

Urgent action is needed to amend the Nutrition and Health Claims Regulations (NHCR) to allow food and drink (F&D) manufacturers to make better use of them, a legal expert has claimed.

Health claims must be on the EU's register

Health claims scupper two nutrition ads

By Nicholas Robinson

GlaxoSmithKline (GSK) and Minerva Research Labs Ltd have fallen foul of the Advertising Standards Agency (ASA), as well as European health claims legislation, with adverts for nutritional supplements.

An online Ribena brand has been banned for misleading consumers

Ribena advert banned for misleading health claims

By Laurence Gibbons

An online Ribena advert has been banned by the Advertising Standards Authority (ASA) for making exaggerated and misleading health claims about the benefits of the drink.

The botanicals sector is getting on with the job

Branch reform

By Paul Gander

Regulation around plant extracts for supplements and foods is blighted by grey areas, says Paul Gander

EFSA is creating more problems than it solves, claims Verkerk

EFSA's restrictive descriptor rule branded absurd

By Gary Scattergood

The European Food Safety Authority (EFSA) is "creating more problems than it solves" with its narrow interpretation of what constitutes a generic health claim descriptor.

250 conference delegates will attend the Geneva show

All connected

By Gary Scattergood

Geneva's Vitafoods trade show is embracing the digital age to link up delegates and exhibitors from around the world, reports Gary Scattergood

Functional foods: three top trends

Three top trends to tap into demand for functional foods

By Gary Scattergood

The top three trends food manufacturers need to consider when devising functional products are ‘naturalness’, demand for energy products and the popularity of fruit – not least because the health properties are either already understood by consumers or...

Probiotic yogurt makers are reviewing their marketing

Probiotics ban leads to marketing revolution

By Rick Pendrous

Probiotic yogurt brands and supermarket own-label equivalents are leading a revolution in marketing of these products in advance of a ban, which comes into effect in December.

Yogurt sales continue to rise

Probiotic sales defeat EFSA's blow

By Lorraine Mullaney

Consumer demand is sustaining probiotics sales, despite the blow of the European Food Safety Authority's (EFSA's) health claims rejections, say some of industry's main players.

What kind of health claims will be made on the Vitafoods show floor this year?

Vitafoods: EU nutra space wriggles into new health claims clothes

By Shane Starling

Vitafoods celebrates its 15th birthday next week. It’ll be my 11th consecutive May visit to Geneva for the jamboree and promises to be one of the most intriguing chapters with the (partial and belated) resolution of years of ambiguity regarding health...

Professor Martin Wickham: seeking functional food lessons from prickly pear pulp

Study will help firms support health claims

By Rick Pendrous

Scientists will have a better understanding of how the body can take advantage of functional nutrients found in different food structures, following the results of a new collaborative research project.

Food manufacturers ditch health claims for nutrition

Food manufacturers ditch health claims for nutrition

By Rick Pendrous

Many food and drink manufacturers are set to abandon health claims approval under new EU legislation and go, instead, for nutrition claims, for which the approvals hurdle is much lower, according to experts.

Raising hopes

Raising hopes

By Rick Pendrous

Fears that European consumers could miss out on the potential health benefits offered by food science because of the European Food Safety Authority's (EFSA's) rejection of almost two thousand submissions for health claims approval could prove...

No EU guidance on wording for health claims is available to firms

Uncertainty continues on health claims wording

By Freddie Dawson

Manufacturers are still not sure how much flexibility they have in wording health claims because guidance from the European Commission (EC) is not yet available.

Strong growth is forecast for probiotic yogurt sales in the UK, according to the virtual conference

Potential lifeline for probiotic yogurt claims

By Rick Pendrous

Loopholes in the law may save probiotic yogurt manufacturers from having to remove products from sale when the new EU nutrition and health claims legislation comes into effect.

Firms have six months to comply to a 'yes'

Break health claims law 'at your peril'

By Freddie Dawson

Manufacturers must review any health claims they make – on TV, in products, print advertising, and online – over the coming eight months or risk falling foul of new EU legislation, experts have warned.

There'll be gel to pay

There'll be gel to pay

By Rod Addy

As Winston Churchill said at a crucial time during the Second World War: "This is not the end. It is not even the beginning of the end. But it is the end of the beginning." For food, drink and ingredients processors battling with health claims...

Probiotic health claims: Reasons to be cheerful?

Probiotic health claims: Reasons to be cheerful?

By Rick Pendrous

Last week's meeting between industry stakeholders and the European Food Safety Authority (EFSA) on gut health claims has left Danisco feeling 'slightly more positive', although many firms were left feeling disappointed by the lack of specific...

Firms must collaborate to secure health claims, says Coke

Firms must collaborate to secure health claims, says Coke

By Elaine Watson

Food companies will increasingly have to pool resources and work with each other in order to fund the kind of human intervention studies required to support health claims, according to Coca-Cola Europe functional ingredients and external technology acquisition...

Vitamins win claims battle

Vitamins win claims battle

By Hayley Brown

Products that include added vitamins and minerals will gain in popularity over the next few years as other 'functional' ingredients suffer under a...

Healthy flak

Healthy flak

It's crunch time for applicants waiting to find out whether their health claims will gain EU approval, Nigel Baldwin tells Elaine Watson

Firms not making fast buck from obesity crisis

Firms not making fast buck from obesity crisis

By Elaine Watson

The market for products boasting satiety claims has not grown as fast as many market observers had predicted, ingredients suppliers at the Vitafoods show in Geneva have admitted

The show stoppers

The show stoppers

By Elaine Watson

What does the recession mean for the nutraceuticals trade? Find out at Vitafoods, the place to be if you are buying or selling healthy ingredients, says Elaine Watson

War of words

War of words

By Rod Addy

Negotiating the way through the food and drink labelling maze is no mean feat for manufacturers. Rod Addy reports on the ongoing debate

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