EU health claim regulations for food are “complex but navigable”, and companies with long-term strategies around innovation in health have an advantage, a study has found.
Functional food firms are failing to win health claim approval for their products because they are repeatedly neglecting two of the three key requirements for success, the man in charge of the process has revealed.
The functional food industry and regulators have been responsible for public health malpractice verging on gross negligence for failing to adequately communicate the health benefits of good nutrition.
No news is good news. Unless you're a journalist. That was the conclusion of a conversation I had with a leading lawyer when discussing the European Union's (EU) list of 2,500 approved flavourings for the food and drink industry.
The first EU Court of Justice (ECJ) ruling on the nutrition and health claims regulation (NHCR) is likely to see more labelling statements fall under the scope of the rules, warned a legal expert.
Frustrated food and drink manufacturers are considering sensory claims in preference to health claims; few of which have been approved by the European Food Safety Authority (EFSA).