The increased popularity of baking created by the BBC’s Great British Bake Off (GBBO) saw a rise in spending on ingredients, revealed a study by food marketing agency Kindred.
Bakers should do more to promote themselves as “sexy” to attract greater numbers into the sector, the boss of a Scottish pie and pastry maker has claimed.
Morrisons has cooked up a “dream job” for keen baker Anastasia Duncanson, who was employed to watch the upcoming season seven of the BBC TV show The Great British Bake Off, and react to the subsequent consumer trends.
The Great British Bake Off star Berkshire student Martha Collison – who was interviewed by this website last autumn – is in contention to be crowned Britain’s best baker, after fighting off stiff competition on the hit TV show.
BBC One’s The Great British Bake Off is reviving flagging home baking sales, which have been slumping since the beginning of the year, according to market analyst IRI.
Television programmes, such as the BBC’s Great British Bake Off, have made the bakery sector “sexy” and fuelled an interest from young people to start careers within the food and drink industry.
