Gerontology

Wiggins: Consumer pressure is needed

Better designs are in the hands of consumers

By Paul Gander

Brands should focus on broader, inclusive packaging design, rather than designing for the elderly - and might already be doing this, if consumers complained more often about the packs they were given, a seminar will hear this month

Brain food

Brain food

With a demographic time bomb ticking, nutrition for the ageing brain is a no brainer. But is the science there?

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