Consumers want more foods that provide solutions to their health problems as they become “fatigued” with “popping pills”, a specialist in functional food marketing has claimed.
The growing popularity of fortified and functional foods – in preference to nutritional supplements – was identified as the top of 10 US functional food trends, according to the Chicago-based Institute of Food Technologists (IFT).
I recently attended the Vitafoods International conference and exhibition in Geneva where hundreds of companies demonstrated the latest developments...
The global market for functional and fortified foods and beverages is set to grow 35% from $96bn to $130bn in 2011, according to new data from market...
Can you really change your appearance for the better by choosing certain foods? Catherine Quinn looks at developments in the fast-growing beauty foods sector
Japan has a unique, culturally-based relationship with functional foods. But how many will translate into the European market? Michael Fitzpatrick investigates
They stand accused of making us fat; now they're busy working out how we can eat ourselves thin. Manufacturers are now developing foods that help to curb hunger pangs, as Sue Scott discovers
Forget old men with heart problems spreading their toast with cholesterol-lowering margarine and planning their next Saga holiday. Functional has hit the mainstream, says Elaine Watson
