Functional Foods

Consumers are tired of taking 25 pills a day, says Jeff Hilton

Consumers call for functional foods over pills

By Nicholas Robinson

Consumers want more foods that provide solutions to their health problems as they become “fatigued” with “popping pills”, a specialist in functional food marketing has claimed.

The IFT listed top 10 functional food trends for 2014

Top 10 US functional food trends

By Michael Stones

The growing popularity of fortified and functional foods – in preference to nutritional supplements – was identified as the top of 10 US functional food trends, according to the Chicago-based Institute of Food Technologists (IFT).

Grain train

Grain train

By Michelle Knott

Heart health ingredients based on oats and barley are set to become serious contenders in the growing fortified functional food market.

Brain food

Brain food

With a demographic time bomb ticking, nutrition for the ageing brain is a no brainer. But is the science there?

Eastern promise

Eastern promise

Japan has a unique, culturally-based relationship with functional foods. But how many will translate into the European market? Michael Fitzpatrick investigates

Accentuate the positive

Accentuate the positive

By Elaine Watson

Success in functional foods comes from treating shoppers like consumers, not patients, says Elaine Watson

Hunger busters next on the menu

Hunger busters next on the menu

They stand accused of making us fat; now they're busy working out how we can eat ourselves thin. Manufacturers are now developing foods that help to curb hunger pangs, as Sue Scott discovers


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