Food and drink sales dropped by £55M after England’s dismal performance in the Brazil 2014 World Cup, having risen initially when the tournament first began, according to IRI data.
Food and drink manufacturers have taken to Twitter to respond to Luis Suarez’s alleged biting of Giorgio Chiellini during the Uruguay and Italy football match at the World Cup in Brazil last night (July 24).
Food and drink manufacturers providing products to the Fifa World Cup in Brazil must fully review their supply chain or risk failing victim to mistakes made by the home nation.
The Brazil 2014 football World Cup is set to kick off a £271M boost to Britain’s food and drink industry, according to research from e-marketing firm Webloyalty.
The top shopping trend for food, drinks and other grocery items next year will be towards products with international links, predicts market research organisation Mintel.
