Sufficient controls are in place to prevent the sale of energy drinks to children, says the British Soft Drinks Association (BSDA), after a top teachers’ union called for a ban on their sale in schools.
The British Soft Drinks Association (BSDA) has rejected calls to ban the sale of energy drinks to children under 16, claiming they are not promoted to this age group.
UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.
The sports and energy drink market has grown from £1bn in 2009 to £1.5bn in 2014 as tired consumers look to these products to beat fatigue, according to a report by Mintel.
The European Food Safety Authority (EFSA) has published results into consumption of energy drinks ̶ the findings of which will be a key component of the organisation's forthcoming ruling on the health risks associated with caffeine.
Sports and energy drinks represent one of the strongest growth sectors within the UK carbonated drinks market, according to market researchers, with...