Energy Drinks

Monster Khaos Energy + Juice was cited as an energy drink containing less sugar

Trade body shuns attack on energy drinks

By Rod Addy

The British Soft Drinks Association (BSDA) has rejected calls to ban the sale of energy drinks to children under 16, claiming they are not promoted to this age group.

Sales of energy drinks have reached record highs

Negative press could dent energy drink sales

By Nicholas Robinson

UK energy drinks consumption has reached record levels, but manufacturers must react quickly to the negative publicity about their products, a leading analyst has warned.

EFSA found that adolescents were most likely to consume energy drinks

Energy drinks and health risks

By Gary Scattergood

The European Food Safety Authority (EFSA) has published results into consumption of energy drinks  ̶  the findings of which will be a key component of the organisation's forthcoming ruling on the health risks associated with caffeine.

Energy boosted - not health

Energy boosted - not health

New energy drink launches are not getting any healthier, despite constant media criticism of too much sugar, caffeine and taurine within them,...

Top of the pops

Top of the pops

By Rod Addy

Soft drinks have come a long way since the launch of the first orange squash. Rod Addy explores a changing market that is far from soft


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