Caffeine

Pepsi Raw

Pepsi RAW: Where did it all go wrong?

By Elaine Watson and Ben Bouckley

Branding experts have blamed a combination of poor timing, poor marketing and a confused proposition for the failure of ‘natural born cola’ Pepsi RAW.

Energy boosted - not health

Energy boosted - not health

New energy drink launches are not getting any healthier, despite constant media criticism of too much sugar, caffeine and taurine within them,...

NPD In Brief

NPD In Brief

Adventures in ice creamIngredients firm Pecan Deluxe Candy has invested heavily in new product development to meet the growing demand for more...

Top of the pops

Top of the pops

By Rod Addy

Soft drinks have come a long way since the launch of the first orange squash. Rod Addy explores a changing market that is far from soft

Diamond miner

Diamond miner

Cocoa beans are the food industry's new diamonds. Elaine Watson meets the man who's mining their potential

Mixed emotions

Mixed emotions

By Sarah Britton

While market analysts are confident that the mood foods sector is set to grow, consumers remain unconvinced, says Sarah Britton

Wake up call for caffeine

Wake up call for caffeine

By Sarah Britton

Energy drink, tea and coffee manufacturers may have to rethink their ingredients formulations and claims, following the publication of a new study,...

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