A British teenager has won the right to see her chocolate bar invention being brought to life in Bournville, the home of Cadbury at the Mondelēz International Global Chocolate Centre of Excellence.
Food and drink manufacturers need to invest if they want to avoid “long-term productivity issues” faced by the UK economy in the run-up to Brexit, a boss at one of the world’s biggest confectionery companies has claimed.
Mars UK’s Maltesers has shot ahead of Mondelēz’s Cadbury Dairy Milk to become the nation’s number one confectionery brand on UK convenience store sales, according market research firm IRI.
Business secretary Sajid Javid has opened Mondelēz International’s new Cadbury production line with a pledge that government wants to make the Midlands “an engine for growth” for the UK economy.
Food and drink manufacturers should use emotions to connect their brands with a growing community of consumers on social media site Instagram, according to the site’s boss.
Cadbury has spent £4.5m installing new equipment to manufacture chocolate drinks in-house at its Chirk factory near Wrexham, while the company says its Somerdale site will be sold within months.
Improved productivity, reduced cardboard consumption and the elimination of waste have followed the installation of Witness simulation software at Kraft’s Cadbury plant in Bournville, according to the company.
