Tesco has plans to boost its online sales of frozen foods – where it sees greatest opportunity to drive volume – in an attempt to address an underperforming category instore, using social media as a promotional vehicle, its frozen category director has...
The UK’s frozen food sector is celebrating a partial victory with the European Commission (EC) over a disagreement relating to the date labelling of frozen meat products required under the Food Information for Consumers (FIC) Regulations, which came into...
Birds Eye Iglo chief executive Martin Glenn aims to spearhead a frozen food renaissance building on the category's current success, but acknowledged its consumer image had been slow to improve.
