Breakfast Cereal

Kellogg and Nestlé defended themselves over claims its cereals were high in sugar

Cereal firms defend sugar and salt content levels

By Matt Atherton

Leading cereal manufacturers are striving to slash sugar and salt content, according to the Association of Cereal Food Manufacturers (ACFM), after it was revealed that more than half of Kellogg’s and Nestlé’s UK breakfast cereals were high in sugar.

Bright Food has yet to prove the market for Weetabix in the Far East

Bright Food to eat up all its Weetabix

By Nicholas Robinson

Weetabix has refused to confirm or deny whether one of China’s largest food companies is preparing to buy out the firm completely, despite city analysts calling the move “inevitable”.

Porridge is going trendy by appealing to a younger audience

Porridge goes trendy as top breakfast choice

By Mike Stones

Porridge is proving a top breakfast choice, enjoyed by nearly half (49%) of British consumers, with nearly a quarter eating a bowl almost daily, reveals new research from Mintel.

Unite protesters targeted the Frosties and Rice Crispies maker Kellogg last week over a dispute involving its packaging supplier Mayr-Melnhof Packaging

Kellogg denies involvement in Unite row

By Dan Colombini

Cereal manufacturer Kellogg has distanced itself from the row over the dismissal of workers at one of its major clients after the union Unite targeted the firm in a bid to draw attention to the dispute.

Breakfast club

Breakfast club

By Anne Bruce

When it comes to media whipping boys, the breakfast cereals sector is up there with Gordon Brown and speed cameras.


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