Innovative proposals from packaging suppliers are now more likely to be welcomed by customers, especially where those suppliers act as well-informed ‘brand champions’, tailoring their proposals, one drinks industry insider claims.
Drinks brands, and particularly premium brands, illustrate many of the ways in which packaging can interact more effectively with social media messaging and link with integrated marketing, according to one specialist.
Premier Foods is vulnerable to takeover unless it can grow its core brands – and it is running out of excuses fast, according to Panmure Gordon analyst Graham Jones.
Food and drink brands face losing their integrity as firms unconcerned about their values buy and sell interests in them for profit, according to top retail bosses.
Pig farmers turned sausage manufacturers Debbie and Andrew Keeble are set to launch their premium sausage brand Heck in Tesco on April 8, in direct competition with their former family brand Debbie & Andrew’s sausages.
Premier Foods has promoted Hovis and chilled food boss Tim Kelly into the newly-created role of chief operating officer in a bid to "align its structure more closely" with its stated aim of "brand-building and innovation".
Arla is increasing capacity for its Cravendale filtered mllk by 50m litres at its Stourton dairy with the construction of a third blow-moulding machine.
Despite the present economic climate, a new study of UK brand managers has disclosed that over half plan to launch the same number - if not more - of...
