Brand Management

Thomas Dakin gin - one of Quintessential Brands's products

Novel packaging suppliers are becoming ‘brand champions’

By Paul Gander

Innovative proposals from packaging suppliers are now more likely to be welcomed by customers, especially where those suppliers act as well-informed ‘brand champions’, tailoring their proposals, one drinks industry insider claims.

Calver: Video content can have real value

Linking food and drink packs to social media

By Paul Gander

Drinks brands, and particularly premium brands, illustrate many of the ways in which packaging can interact more effectively with social media messaging and link with integrated marketing, according to one specialist.

Robinson: brands are 'becoming commodities that are traded for a share price'

Spar UK boss highlights threat to brands

By Rod Addy

Food and drink brands face losing their integrity as firms unconcerned about their values buy and sell interests in them for profit, according to top retail bosses.

What the Heck: Debbie and Andrew Keeble are to launch their sausages in Tesco to compete against their old family brand

Battle of the brands: family firm confronts ABP Food

By Lorraine Mullaney

Pig farmers turned sausage manufacturers Debbie and Andrew Keeble are set to launch their premium sausage brand Heck in Tesco on April 8, in direct competition with their former family brand Debbie & Andrew’s sausages.

The pie's the limit for Yorkshire food promotion

Regional food agency boss steps down

By Mike Stones

The regional agency promoting Yorkshire’s food businesses is searching for a new ceo to replace Jonathan Knight who will leave his role before the end of the year.


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