Bone Health

Bone health still niche, but sharp rise in NPD

Bone health still niche, but sharp rise in NPD

By Elaine Watson

The UK market for functional foods on a bone health platform grew 6.8% in the year to March 2010, but at just £38M, it still represents a niche part of the £556m functional foods market, according to new data from Kantar Worldpanel.

The skeleton key

The skeleton key

By Sarah Britton

Enriched products can unlock the door to bone health, but it's a complex area and consumer understanding is essential, says Sarah Britton