Birds Eye has taken its latest Fish Fingers advert off-air and said it was “grateful” after concerns were raised about it by a water safety campaign group.
Walkers crisps and fish fingers maker Birds Eye were the latest to blame the weak pound on price increases, after they raised their prices by up to 10 % and 12% respectively.
Nomad Foods, the new owner of frozen food company Iglo Group, has reported a £392M loss in the six months to June 30 as the investment firm eyes other potential acquisitions.
Far Eastern firms’ appetite for UK food brands seems to be sharpening, with Birds Eye, which is owned by Iglo Foods, apparently the latest acquisition target.
Food manufacturers are battling private equity players to acquire Iglo Foods Group, which owns Birds Eye, with a touted price of up to £2.4bn, according to experts.
Frozen food firm Birds Eye will meet its zero waste to landfill target two years ahead of schedule this year, thanks partly to composting, according to its waste reduction partner Biffa.
I used to think that Birds Eye was just being ignorant when it put 'white fish' on the front of its packs and then I realised that it's because it has long packaging runs and can never guarantee which types of white fish go into each meal....
Birds Eye has awarded DHL Supply Chain a £30M, three-year contract to handle exclusive distribution of all its frozen foods to UK customers.The deal...
Who do you think has done most to raise the profile of food and drink manufacturing over the past year? Who has been most successful at driving their...
The man behind Birds Eye's biggest frozen food factory has had to contend with a lot since he took charge almost 10 months ago, but he's positive about the challenges he's facing and the future for the pea market
He's been ramming it home for years, but Captain Birds Eye's 'If it's fresh it's frozen' mantra just hasn't hit home with consumers, who still see frozen as the poor cousin of chilled, says Elaine Watson
