Birds Eye

Make your mark

Make your mark

Who do you think has done most to raise the profile of food and drink manufacturing over the past year? Who has been most successful at driving their...

Give peas a chance says Birds Eye boss

Give peas a chance says Birds Eye boss

By Rod Addy

The man behind Birds Eye's biggest frozen food factory has had to contend with a lot since he took charge almost 10 months ago, but he's positive about the challenges he's facing and the future for the pea market

Frozen frustration

Frozen frustration

By Elaine Watson

He's been ramming it home for years, but Captain Birds Eye's 'If it's fresh it's frozen' mantra just hasn't hit home with consumers, who still see frozen as the poor cousin of chilled, says Elaine Watson

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