Advertising

Heineken claimed its advert was intended to be humourous fantasy, not reality

Heineken ad banned for condoning illegal drinking

By Rod Addy

Heineken was accused of condoning illegal drinking through a recent TV ad that depicted alcohol consumption within sight of a football pitch and bringing glass bottles into a football stadium.

A TV advert ad for Kentucky Fried Chicken drew the most complaints in the ASA's 50-year history

Advertising agency reveals most complained about ad

By Mike Stones

The nation’s most complained about advert in the Advertising Standards Authority’s (ASA’s) 50-year history featured Kentucky Fried Chicken, according to its annual report published today (May 30).

Premiership football star Rio Ferdinand write messages about the Snickers bar on his Twitter page

Mars given ASA all-clear in Rio Ferdinand Twitter row

By Dan Colombini

Chocolate manufacturer Mars has been given the all-clear from the Advertising Standards Authority (ASA) after the watchdog judged Twitter endorsements from Manchester United footballer Rio Ferdinand and glamour model Kate Price to be “acceptable”.

Firms have six months to comply to a 'yes'

Break health claims law 'at your peril'

By Freddie Dawson

Manufacturers must review any health claims they make – on TV, in products, print advertising, and online – over the coming eight months or risk falling foul of new EU legislation, experts have warned.

Premier wins gravy fight with Unilever

Premier wins gravy fight with Unilever

By Anne Bruce

Premier Foods has won a spat with rival Unilever, after the latter claimed in adverts that its Knorr gravy tasted better than Premier’s Bisto brand.

Daivd Beckham: Pepsi's YouTube video of the football icon is indicative of a growing trend

Large brands boost online advertising spend

By Rick Pendrous

Major brand owners such as Coca-Cola, Mars and Unilever are increasing their marketing spend on social media channels such as Facebook, Twitter and YouTube to interact directly with consumers using smartphones, while small firms are also upping their...

Web health claims likely target in UK online crackdown

Web health claims likely target in UK online crackdown

By Shane Starling

New Advertising Standards Authority (ASA) powers to monitor and adjudicate on online marketing materials will place web-based messaging for healthy foods under serious scrutiny for the first time, with many likely to fall foul of the agency’s guidelines,...

Full omega-3 study held up

Full omega-3 study held up

By Elaine Watson

Lack of funding stalls trial into effects of omega-3 supplements on all children

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