Hybu Cig Cymru – Meat Promotion Wales (HCC) has launched a new £250,000 multimedia campaign to promote the sustainability and health benefits of the country’s meat.
Lab-grown meat has moved a step closer to becoming commercially viable after US researchers successfully grew rabbit and cow muscle cells on edible gelatine ‘scaffolds’ to mimic the texture and consistency of natural meat.
Demand for pizza helped keep frozen food sales growing as revenue from meat declined in the 52 weeks to 8 September, according to Kantar data cited by the British Frozen Food Federation (BFFF).
The rise in plant-based goods has led to Glebe Farm Foods commencing work on a multi-million pound development of its existing gluten-free oat production site.
Beef producers and the Government have agreed to unite to explore ways to increase awareness of the benefits of red meat amid fears competition from plant-based products is further damaging the already beleaguered industry.
Seeds and nuts producer Whitworths is seeking to enter the lucrative plant-based ready meal sector with a new range planned for next year, as the firm announced a reduction in turnover in its full-year results.
The Meatless Farm Co is has clinched a seven-figure deal with leading British broadcaster Channel 4’s Commercial Growth Fund as the development of plant-based food gathers pace with a host of innovations.
High street baker Greggs is looking to turn its hand to vegan variants of some of its most popular food items, following the success of its vegan sausage roll.
