Insight Guide

Sainsbury’s launches mission to rescue food destined for the bin

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This Insight Guide has been written by Sainsbury’s , and any views and opinions expressed do not necessarily reflect those of www.foodmanufacture.co.uk

Sainsbury’s launches mission to rescue food destined for the bin

Do you find yourself going through your kitchen cupboards and fridge at the end of each week or month and throwing away numerous food items because they’re past their best or are out-of-date? If so, you’re definitely not alone. In fact, data collected by WRAP estimates that the average UK household throws away £60 worth of food every single month. As a nation clocking up an annual food waste volume of over 4 million tonnes, we should really be ashamed of our throwaway lifestyles.

But what’s the answer? After all, there’s always going to be a certain amount of food wastage right? This may be true, but as a nation we need to be doing more to waste less food, which will in turn save us all money and more importantly, save the environment.

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