Technical / White Paper

Consumers Are Expecting It

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Consumers Are Expecting It

Clean Label has been the top theme in the food & beverage industry in the last years – and it is still growing in importance. But what exactly does Clean Label mean? Why are consumers keen to buy clean-label products? Which needs do they search to satisfy? Learn more about consumer needs and how to be a successful player in the food & drink industry.

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Enticing colours for plant-based products

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Enticing colours for plant-based foods

Shoppers want plant-based products to look just like the real thing. Plant-based colours allow brands to mimic the appearance of animal products while maintaining clean labels.

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