Technical / White Paper

Category visions for profitable category growth

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Format: PDF file | Document type: Technical / White Paper

Category visions for profitable category growth

Related categories: IT, Services

Suppliers who want to have traction with retailers need to talk in a language retailers understand: the language of growing categories. Any supplier can use a category vision to influence a whole category, by demonstrating clear thought leadership. Category visions should be action-oriented and must be able to demonstrate a clear return on investment.

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