Personalised nutrition offers a huge opportunity to improve public health, but fears about the abuse of individual data could undermine that prospect unless there is better clarity about its ownership and use, a leading academic in the field has claimed.
Consumer confusion on what can legally be defined as sugar in the UK has called into question the legitimacy of the debate over its impact on obesity and its demonisation, industry experts have claimed.
Food manufacturers have been warned that they could fall foul of Trading Standards rules after a study revealed three-quarters of products with five-a-day claims fell short of the recommended 80g portion size.
The nutrient levels of thousands of the most commonly eaten foods and recipe dishes in the UK has been made available online following a tie up between Public Health England (PHE) and the Quadram Institute.
With the threat of taxation hanging over their heads, manufacturers are scrambling to meet sugar and calorie reduction targets, but with consumers looking for cleaner labels, there is no easy route to reformulation.