NPD

Plain crazy

Plain crazy

Boring old 'ready salted' still dominates savoury snack sales, but spicy flavours are starting to heat up, as Mick Whitworth reports

What women want

What women want

Health conscious women are driving a newly-established market for low-fat and low-sugar yet indulgent premium ice creams. Stefan Chomka looks at how companies are getting in on the act

Top shellers

Top shellers

By Lynda Searby

Shellfish have historically been regarded as mysterious creatures, to be eaten with caution. But, as Lynda Searby finds out, ready-to-eat products are convincing consumers that shellfish is convenient, safe and in vogue.

Senses as keen as Mustard

Senses as keen as Mustard

Thornton Mustard has worked on over 2,000 products, many of them global brands. He told Stefan Chomka some of the secrets behind successful launches ... and how to avoid failure

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