Conference

Better Connect with the Emerging Consumer #Millennials

This May we’re going to be looking into the important question of how to Better Connect with the Emerging Consumer – Millennials. 

It’s our first ever conference focusing on Gen Y (Millennials) and Gen Z (13–17 years) and over the course of the day we will be looking at how emerging patterns of consumption are impacting many established categories and brands.

Over the course of the day we will be looking at how emerging patterns of consumption are impacting many established categories and brands.  We will look at and unravel how Millennials are reputedly disrupting the grocery trade and explore the most powerful ways you can engage with these new consumers. 

This will be an immersive, authoritative and challenging day and you will come away with a clear view on how you can create better strategies

Andrew Wardlaw, MMR Research Worldwide, is in the chair and he has brought together a really eclectic team of experts to help us really get into the head space of this generation.  We have also commissioned a fabulous piece of research on this cohort​ that will be revealed on the day. 

Pippa Bailey, Ipos Mori will  explore what the critical touch points are for Millennial ‘s whilst Ben Branson​, from Seedlip ​will be dipping into his treasure trove of  non-alcoholic sprits and revealing what this cohort are really drinking.   

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