The new range consists of four pizzas – Margherita Speciale, American Speciale, Padana and Pollo BBQ – Lasagna, Spinach & Ricotta Cannelloni, Pollo Forza Pasta, Spaghetti Meatballs and Garlic Bread with Mozzarella. Initially, the range will launch in Tesco stores, PizzaExpress’ biggest retail partner.
The firm is hoping to capitalise on the growing popularity of frozen options among consumers, while complementing its extensive range of chilled products that includes pizzas, dough balls, breads, dips and salad dressings.
Recent British Frozen Food Federation (BFFF) research found that two in five consumers are buying more frozen food than 12 months ago. Meanwhile, Kantar data showed that Frozen food sale values increased by 12.5% year-on-year across June, July and August of this year when compared to the same period in 2022.
Proud to provide an omnichannel offering
Retail director at PizzaExpress Rich Mills said that the launch of a frozen range is “backed by more than 20 years of experience” that has seen the brand offer “restaurant quality pizzas” at home.
“This new range allows us to enter the frozen category where we know our customers are purchasing for convenience and different meal occasions to that of chilled,” added Mills.
“Showcasing our commitment to innovation, our frozen range allows our customers more choice and to have something in their freezer they know they can rely on, with great taste and premium ingredients.”
Founded in 1965 in London, PizzaExpress has over 360 pizzerias in the UK, with Mills explaining that the firm is “very proud to be an omnichannel brand”.
He continued: “With our retail range, customers are able to have an enlivening dining experience at home – whether it’s dinner for tonight with our chilled range, or an upcoming dining occasion customers can now plan ahead for with our frozen range.”