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Warburtons launches fresh NPD
The waffles were launched off the back an upward trend in the popularity of high street waffle and dessert shops, with Nielsen data revealing that 50m units were sold in the last 12 months.
Available in both a four pack and as a single serve portion at Tesco, the new range includes ‘Choc Chip’ and ‘Pearl Sugar’ flavours.
The multipack waffles are 55g in weight and retail at £2.50, while the 70g single pack retails at £1.15.
Meanwhile, the sesame bagels were launched as a result of the popularity of the thin bagels range, which has grown 26% over the past two years.
A source of protein, the bagels come in a pack of six, are pre-sliced and can be enjoyed as they are or toasted.
With an RRP of £1.75, they are available now at Tesco and Morrisons and will be coming to Asda on 22 September with Sainsbury’s to follow in October.
Welcome additions
“Consumers are always looking for new ways to switch up their mealtimes so providing consumers with new, exciting products is really important to us,” said Jonathan Warburton, chair of Warburtons.
“Waffles have become incredibly popular and these are particularly delicious, as a treat breakfast or snack, if I do say so myself! The extension of the Thin Bagel range with Sesame Thin Bagels is a no brainer – a hugely popular product already, this classic variation is a very welcome addition.”
Warburtons has 11 bakeries and 16 depots across Britain, as well as a fleet of almost 1,000 vehicles that deliver to 18,500 retail customers every day.
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