Gousto expands into Northern Ireland

By William Dodds

- Last updated on GMT

Gousto offers 100 recipes per week
Gousto offers 100 recipes per week
Recipe box service Gousto has announced its expansion into Northern Ireland.

From 25 June 2024, Gousto’s range of 100 weekly recipes will be available for order across the country, with deliveries set to begin on 1 July. The introduction of Northern Ireland comes after the business reported a record underlying EBITDA in 2023 of £26m.

As in the rest of the UK, Gousto caters households with one to five people with customers able to order via the app or online. To begin with, consumers in Northern Ireland will have access to delivery slots on Monday and Tuesday, versus the seven days elsewhere in the UK.

Gousto’s recipes originate from 44 regions across the world and it has developed vegetarian, plant-based and family-friendly options. Meanwhile, the ‘Save & Savour’ range is priced at 50p less per portion. Users that sign up will also have access to recommendations from the Gousto AI tool.

Meals will be picked, packed and distributed from the firm’s fulfilment centre in Warrington, which Gousto claims is able to limit operational food waste to less than 1%. The centred is powered by three algorithms developed in-house – auto replenish, auto-routing and pick face optimisation – which results in a maximum pack speed that is 140% faster than its first-generation facilities with a pick accuracy of 99.97%.

'Significant step for Gousto'

"We are incredibly excited to bring Gousto to even more households with the launch in Northern Ireland,"​ said Timo Boldt, CEO and founder of Gousto.

“We’re offering Northern Ireland the same amazing choice and variety the rest of the country has come to love, with chef-created recipes to suit all occasions and tastes. This expansion is a significant step in our vision to become the UK’s most loved way to eat dinner.”

Founded in 2012, Gousto achieved B Corp status in 2021 and has said that its meals contribute 23% lower greenhouse gas emissions than a traditional supermarket shop

In other news, Samworth Brothers has appointed Simon Wookey as its new chief executive officer after current boss Hugo Maloney confirmed he is stepping down.

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