Plant-based Beyond Meat secures 400 listings across the UK

12-Apr-2021 - Last updated on 12-Apr-2021 at 11:31 GMT

Beyond Meat has secured listings in more the 400 UK stores

Meat alternatives brand Beyond Meat has secured listings for its products in more than 400 retail stores across the UK as part of a significant distribution expansion across Europe.

This month, Sainsbury will nearly double its distribution of the Beyond Burger in stores nationwide. Upmarket retailer Waitrose has launched the Beyond Burger and Beyond Sausage. Between the two, Beyond’s products will be available in 445 retails stores in the UK.

The manufacturer is also expanding into more than 1,000 German retail stores and about 1,140 stores in Austria. The first quarter of 2021 also saw Beyond Monice become available in the Netherlands and Switzerland for the first time.

Plant-based meat, egg and ‘dairy’ attracted the most alt-protein investment globally in 2020, claims the Good Food Institute.

Food Manufacture’s plant-based proteins conference

The organisation’s foodservice and supply chain manager Zak Weston spoke at Food Manufacture's virtual plant-based protein conference.

All of the sessions from our plant-based proteins conference are available on demand, including Edward Bergen from Mintel’s look at 2021 trends for plant-based.

Beyond’s latest push into the European market followed a 49% grow in sales in the region over the past two years – in June 2020, Beyond Meat announced the opening of its first co-manufacturing facility in Europe in partnership with Zandbergen World’s Finest Meat in Zoeterwoude.

Chuck Muth, chief growth officer at Beyond Meat, said: “These new and expanded retail partnerships in the UK serve as strong proof points that Europe’s appetite for plant-based meat and Beyond Meat products in particular is on the rise.

“We know our customers are looking for alternative protein options that taste great, and due to consumer demand we’ve been able to grow rapidly to make plant-based meat options that are better for the planet and more accessible to all.”

Mimicking meat

Founded in 2009, Beyond Meat designs its products to have the same taste and texture as animal-based meat while causing less impact on the environment.

The manufacturer’s products are available at approximately 122,000 retail and foodservice outlets in more than 80 countries worldwide.

1 comment

Beyond Meats rival, Moving Mountain demanded we stop selling their products

Posted by Tom Blakemore, 12 April 2021 - 13:15 GMT

I own a small butchers shop and Deli. We balance our butchers offering with a range of homemade and brought-in vegetarian and vegan products. It has always been my aim to offer an inclusive shopping environment for our customers and allow shoppers to get all their "meat" needs under one roof.

In the summer of 2019 I wanted some good veggie/vegan products to bolster our BBQ range so I sources Moving Mountains bleeding vegan burgers and giant hotdogs from a food service wholesaler. I then retail packed the items for our customers. I contacted Moving Mountains for some marketing support and was surprised to receive an interrogatory phone call from them followed by visit from a representative demanding we stopped selling their product. Apparently we didn't "fit".

I refused but shortly afterwards our supplier put their prices up then delisted the range altogether. We continue to sell the products but I'm not sure for how long.

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