Database will link nutrition with consumer buying decisions

By Michelle Perrett

- Last updated on GMT

Fresh produce buying decisions will be the focus for the database
Fresh produce buying decisions will be the focus for the database

Related tags: Fresh produce

A new database linking nutrition with purchasing behaviour is being launched in the UK to better understand the decisions consumers make when buying fresh produce.

TeakOrigin, the US data intelligence company, is partnering global intelligence platform Streetbees, which analyses consumer behaviour, to launch the initative.

The UK launch will expand the reach of an existing database which according to TeakOrigin has already analysed tens of thousands of items in the US. 

From this month (September) the Streetbees team will begin collecting and analysing produce bought from UK supermarkets and online retailers, using the TeakOrigin platform and technology. 

Thousands of different foods

Streetbees will use TeakOrigin’s technology to scan thousands of different foods on a monthly basis, including apples, avocados, bananas, blueberries, grapes, spinach, strawberries, tomatoes, pears and oranges.

Initial retailers include Tesco, Sainsbury’s, Morrisons, Waitrose, Asda, Amazon Fresh, Aldi, Lidl and Ocado.

Data will be collected and shared weekly with TeakOrigin.

Consumer choices

Streetbees has over 3.5m users across 189 countries using the chat-style Streetbees app to share moments from their daily lives via videos, photos and text, giving as much information as they like. In this case, the focus will be around nutrition, buying fresh produce and shopping habits, helping TeakOrigin better understand produce preferences and nutrition drivers behind consumer choices. 

TeakOrigin was founded to look at how nutritious food is and it enables businesses and consumers to answer critical questions about their food. These can include: is it the right time to harvest?; how is food changing throughout the supply chain?; what are the nutrient levels in food? Or: are consumers and retailers getting what they pay for? 

“We started TeakOrigin to help build the first global repository for dynamic nutrition and establish a standard way to measure nutritional value so consumers and food retailers know what’s inside the food we eat,”​ said Brent Overcash, chief executive and co-founder of TeakOrigin. 

Nutrition

“A standard way to measure nutrition sounds like something that should already exist in 2020. But the reality is it doesn’t yet and people are making choices about the foods they eat every day, unaware of whether what they are paying for is healthy, and if the diet app they are using is based on nutritional labeling data that can be 20 years old.  

“It’s a problem we decided we can fix for buyers and sellers of food that benefits every constituent in the food ecosystem, from farmers all the way to consumers.” 

Tugce Bulut, chief executive and founder, Streetbees said: “By combining the richness and accuracy of both our platforms, for the first time we’ll be able to give consumers the power to make truly informed decisions about the food they choose to buy and eat. It will also drive retailers – both in-store and online – to think more deeply about the produce they provide to their consumers.”

 

Related topics: Fresh produce

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