Organic chewing gum wins Canada export deal

By James Ridler contact

- Last updated on GMT

Chewsy's Canada deal will be worth £125k over the next five years
Chewsy's Canada deal will be worth £125k over the next five years

Related tags: Confectionery

Plant-based, plastic-free chewing gum manufacturer Chewsy has secured an export deal to Canada worth £125,000 over the next five years, just months after securing its first international trade deal.

With the inclusion of its latest deal, Chewsy’s products are now available in 17 countries across the globe, with exports accounting for 40% of its turnover.

Commenting on the deal, founder Sunitt Halai said: “Securing deals with large retailers is hard, so having support from our adviser at the Department for International Trade to attend trade shows and receive ongoing advice, really makes a difference; selling internationally has been the highlight of our business journey so far.”

Tradeshow funding

The Department of International Trade (DIT) helped the chewing gum start-up secure Tradeshow Access Programme Funding to attend the 2019 ISM trade show in Germany, where it met its latest export partner.

Jennifer Young, deputy HMTC for Canada at the DIT, added: “Chewsy’s success is a great example of how the partnership between government and business can help British businesses of all sizes meet international customers and identify new export markets.

“Canada is an important trading partner for the UK, and we look forward to building on that relationship in the coming years. Now more than ever, it is important that trade continues to grow with our allies as our economies recover from the impact of the coronavirus pandemic.”

Bespoke, plant-based

Founded in 2018 by Halai, the Bedfordshire-headquartered family business extracts flavours from plants and fruits for its naturally-flavoured gums and produces bespoke flavours on request.

Meanwhile, sports nutrition brand Grenade has set its sights on sales growth worth £5m in the United Arab Emirates (UAE)​ over the next five years.

The start-up’s forecast for international growth followed a successful £150,000 supply deal in the region, supported by the DIT – aided by a recent relaxing in labelling rules for products imported into the region.

Related topics: Confectionery, Operations

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