Nestlé in pea protein bar launch

By Michelle Perrett

- Last updated on GMT

Nestle launches pea plant bar
Nestle launches pea plant bar

Related tags: Npd

Nestlé is tapping into the emerging trend for pea protein with the launch of a new range of its YES! snack bars.

Each bar contains 10g of plant protein from a combination of nuts and peas. They are high in fibre, use no artificial colours or preservatives, are gluten free and suitable for vegetarians. The new bar comes in two flavours of Almond, Peanut and Double Dark Chocolate and Cashew, Blueberry and Dark Chocolate.

Earlier this year Nestlé said it planned to accelerate the development ​of plant-based meat and dairy alternatives with lower carbon footprints through a partnership with two key players in the plant protein sector. 

Nestlé said its own recent research has shown that most people buying protein bars are now looking for more natural protein sources with no additives. 

Sustainable

The bars will be available from September 2020 in European countries including the UK, Germany, Netherlands, and the Czech Republic 

Nestlé said that as with its existing YES!​ range, the bars were wrapped in recyclable paper from sustainable sources, certified by the Forest Stewardship Council (FSC) or the Programme for the Endorsement of Forest Certification.

Alexander von Maillot, global head of confectionery at Nestlé, said: "We know that today people are living healthy active lifestyles and are looking for the right fuel that is good for them and for the environment. 

Nature

YES! plant protein bars use the power of nature to deliver a great wholesome product on the go and are wrapped in paper packaging that is easy to recycle and avoids plastic waste."

Louise Barrett, head of the Nestlé Confectionery Product Technology Centre in York, said: "Pea protein is a key focus area for us because it has a high protein content and is one of the most environmentally friendly sources of plant protein. When developing these new YES!​ bars, we chose pea and nut protein to really stand out from many of the other bars on the market. At the same time, we made sure that taste was our top priority, and these bars taste really amazing." 

In April, ​Nestlé moved to reassure staff after a worker at its chocolate factory in Halifax tested positive​ for COVID-19.

    
 
Plant-Based Protein Conference
 

24-25 March 2021

 

This one-day event will have in-depth sessions addressing current technical and operational challenges in creating plant-based meat and dairy placements

  

  

Brought to you by Food Manufacture

 

Related topics: NPD, Ambient foods, Veganism

Related news

Show more

Follow us

Products

View more

Webinars