Trailhead Fine Foods launches Easter flavours

By Gwen Ridler contact

- Last updated on GMT

Jerky flavours launch in time for Easter
Jerky flavours launch in time for Easter

Related tags: Npd, Meat & Seafood

Welshpool-based jerky snacks manufacturer Trailhead Fine Foods has launched two flavours in time for Easter.

Devil’s Wrath and Teriyaki – containing 19g and 18g, of protein per bag respectively – will join Trailhead’s existing range of Get Jerky branded snacks.

Trailhead’s artisan, handmade jerky snacks are produced with responsibly-sourced PGI Welsh beef and are gluten-free and typically lower in fat than other snack foods, said the company.

Direct to consumer

Available through 100 stockists across the UK, the manufacturer also offers free online delivery through its website, capitalising on the recent trend of producers that have adopted a direct-to-consumer model.

Commenting on the launch, sales manager Emma Morris said: “The extreme heat and adventurous flavours used in the Devil's Wrath jerky really represent an exhilarating challenge.”

Devil’s Wrath will join the ‘Hot Ones’ collection, containing a selection of Trailhead’s spicier jerky flavours – including Spicy Chilli and Hot Smoked Chipotle. Teriyaki will join a similar selection called the ‘Gourmet Ones’ collection, along with Black Garlic and Ginger.

Meanwhile, the run-up to Easter has seen a number of food and drink producers launch new products​ aimed at the consumers that are tired of chocolate eggs and want something a little bit more special.

Related topics: NPD, Meat, poultry & seafood

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1 comment

Thank you for the positive news

Posted by Duncan Foulkes,

Thanks for the coverage of the launch of these exciting new products. Nice to read positive news.

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