Halloween has rolled around once more, and what better way to celebrate All Hallows Eve than with a selection of the spookiest new product developments (NPD) from food and drink manufacturers?
From Halloween-themed packs of sweeties to beers commemorating the Mexican Day of the Dead, we feature the most eye-catching in this photo gallery.
Also featured are ghoulish variants of classic cakes, retro sweets that offer a blast to the past and autumnal-themed pumpkin spiced bakes.
To find out about all these new product launches and more, click on the next image in this photo gallery of Halloween-themed NPD from food and drink manufacturers.
Meanwhile, from the rise of floral flavours in creams and custards, to the use of flour alternatives made from beetroot and spinach in bread, the bakery and confectionery sector is awash with innovation. We picked out a selection of what’s hot in this photo gallery.
Halloween has rolled around once more, and what better way to celebrate All Hallows Eve than with a selection of the spookiest new product developments (NPD) from food and drink manufacturers?
From Halloween-themed packs of sweeties to beers commemorating the Mexican Day of the Dead, we feature the most eye-catching in this photo gallery.
Also featured are ghoulish variants of classic cakes, retro sweets that offer a blast to the past and autumnal-themed pumpkin spiced bakes.
To find out about all these new product launches and more, click on the next image in this photo gallery of Halloween-themed NPD from food and drink manufacturers.
Meanwhile, from the rise of floral flavours in creams and custards, to the use of flour alternatives made from beetroot and spinach in bread, the bakery and confectionery sector is awash with innovation. We picked out a selection of what’s hot in this photo gallery.
Confectionery manufacturer Haribo has launched a seasonal twist on two of its best-selling lines, Starmix and Tangfastics.
Back for 2019, Scaremix and TangfasTricks join trick or treat multipacks in offering a Halloween-themed variant for the brand.
The limited-edition packs launched alongside a Haribo and Maoam duo-pack that combines the former’s gums and jellies with the latter’s fruity chews for the first time in one stock-keeping unit.
Commenting on the launches, trade marketing manager Claire James said: “Each year we are seeing more and more people participating in Halloween. If a household isn’t preparing to go out trick or treating or to host a party, they are likely planning to cater for those who come knocking at their door.
“This creates a great opportunity for retailers, especially those that get their Halloween confectionery range right. As category leaders, with continued investment in our top-sellers, our range is a risk-free, crowd-pleaser that delivers reassurance for the retailer and the customer.”
Brewer Robinsons is celebrating the Latin American festival, the Day of the Dead – Dia de los Muertos – with the launch of a limited-edition label for its Trooper Beer.
From October through to November, the beer – produced in partnership with heavy metal band Iron Maiden’s lead singer Bruce Dickinson – will carry a design inspired by the holiday, which falls on 2 November, is celebrated annually and is a time to remember the dead. Decorations include skeletons adorned with bright colours and flowers.
Trooper brand manager Sam Kennerley said: “The timing couldn’t be more ideal, with Day of the Dead just around the corner.
“We hope that our drinkers will enjoy the tribute we have paid to Mexico’s time-honoured tradition and will pick up a bottle while it is available between October and November.”
High-end retailer Marks & Spencer (M&S) has launched a ghoulish variant of its classic Colin the Caterpillar cake in time for Halloween.
The creepy crawly chocolate cake – which has become known for being a staple of children’s birthday parties in the UK – now features ominous red eyes, fake blood splatters up its back and is covered in sugar-coated maggots. M&S has launched a smaller variant of the cake as well.
Also on offer from the retailer are a sourdough loaf with a cobweb design on top, gingerbread biscuits made to look like pumpkins and a meatloaf ‘bandaged’ in pastry to resemble a mummy.
Soreen’s limited-edition Halloween Scream range is back for 2019, boasting a new recipe for the spooky treats.
The mini loaves are individually wrapped and are designed to be an easy snack to ‘grab-on-the-go’.
Commenting on the launch, marketing director Bethan Brown said: “Back by popular demand, our Halloween range features a new Chocolate & Blood Orange recipe to delight our customers with even greater health credentials.
“Our updated recipe means we have reduced our calories per bar to just 98, as well as lowering fat content to 1.9g, with saturated fat coming in at only 0.9g.”
The Original Baker has embraced the call for spooky products with the launch of its own Halloween sausage roll.
Handcrafted from all-butter pastry, the roll contains sausage meat, bacon and a tomato filling and features black and red pastry bats, made from natural food colouring. The rolls are supplied raw frozen, so they can be baked freshly as required.
Chreyl Barrett, sales and marketing director, said there had been a growth in demand for Halloween-themed products.
“It’s lovely to see the young-at-heart reaction of shoppers and our team have had great fun creating and assembling the themed rolls, staying true to our core values of using fresh, local and natural products,” she added.
“The bacon and tomato rolls have affectionately been named BAT rolls, although we promise no real bats were harmed in making them.”
Iceland has added a number of spooky additions to its party food range to help consumers get into the spirit of Halloween.
The retailer has bolstered its frozen party food selection with Mummy Prawns – wrapped in a filo pastry – while its Ghost Lollies add something terrifyingly tasty to the ice cream section.
For consumers looking for candy to hand out to trick or treaters this Halloween, confectionery manufacturer Tangerine has launched new twists on two of its classic product lines.
First, the Barratt Strawberry Sherbet Fountain – a new variation of the classic liquorice flavour – will feature a strawberry flavoured dipping stick. Tangerine hoped the change from liquorice to strawberry would attract younger consumers to try the retro sweet.
In addition to the Barratt Strawberry Sherbet Fountain, the manufacturer has also launched Barratt Wham Softies – a soft, yet sour twist on the retro chew bar.
Russell Tanner, marketing and category director at Tangerine Confectionery, said “Both new launches perfectly tap into the well-documented ‘kidulting’ trend – where adults enjoy embracing their inner-child with the sweets they remember from their youth and then creating new memories with their children.
“Our modern variations of classics offer something new for loyal consumers who have loved the brands for years, while also engaging new confectionery fans. And with strawberry currently the number one selling sweets flavour and the soaring popularity of sour confectionery – we’re confident that both product launches will become best-sellers within the Barratt family.”
