Rich’s opens multi-million pound bakery

By David Challis

- Last updated on GMT

Rich's new 13-acre factory in Andover, Hampshire
Rich's new 13-acre factory in Andover, Hampshire
Global bakery firm Rich Products has consolidated its UK manufacturing base with the opening of a multi-million pound production site in Andover, Hampshire.

The ‘bakery centre of excellence’ came at a time of cuts across the industry and indicated significant ambition, according to the sweet product maker.

It is part of a restructure that has resulted in the closure of production sites in Fareham and Portchester, also both in Hampshire, and a third site – in Hartlebury, Worcestershire.

The business completed a consultation process with staff last autumn. At the time, it pledged to continue to support all staff members over the course of the restructuring process and transition.

Six automated production lines

The new 13-acre factory has six automated production lines, including a dedicated ‘smart’ line for smaller batches of artisan products. This is designed to allow large-scale production of high-quality craft bakery items.

Managing director David Hunt has described the new facility as a step forward, while still retaining “the ability to innovate and hand-finish as required”.​ He pointed to the inclusion of a new “customer solutions centre”​ at the site, which he said would allow clients to work with the company’s team and was part of his commitment to “put customers at the heart of the manufacturing process”​.

Three senior staff

On top of the substantial spend on the new site, Rich’s has also recruited three senior staff to help build its marketing and commercial profile. John Want, who has almost 20 years’ experience in brand marketing, has joined the firm as marketing director.

He is joined by Hazel Tomkins, who is now insight and innovation director. Tomkins has previously held similar roles with Mars, Burger King and Schwan’s. The final addition was John Moore, who joined as commercial director after stints at PepsiCo and Bacardi.

Hunt heralded the new additions as “bringing the best talent into Rich UK” ​and said he hoped the investment would “accelerate business growth out of Andover and beyond”​.

Related topics: Bakery

Related news

Show more

1 comment

Congratulations RICH FAMILY

Posted by VARSHA KHATAKE,

I was part of RICH'S ,PROUD TO SEE RICH'S FAMILY GROWING

Report abuse

Post your comment

We will not publish your email address on the website

These comments have not been moderated. You are encouraged to participate with comments that are relevant to our news stories. You should not post comments that are abusive, threatening, defamatory, misleading or invasive of privacy. For the full terms and conditions for commenting see clause 7 of our Terms and Conditions ‘Participating in Online Communities’. These terms may be updated from time to time, so please read them before posting a comment. Any comment that violates these terms may be removed in its entirety as we do not edit comments. If you wish to complain about a comment please use the "REPORT ABUSE" button or contact the editors.

Follow us

Featured Events

View more

Products

View more

Webinars