Seizing on healthy snacks: what’s driving consumer choice?, in association with the Almond Board of California, will unpick the forces behind the sector’s growth and unravel the core values consumers are looking for from their brands.
Product developers, technical managers and those heading start-ups in the snack food category are encouraged to click here to register their interest in the hour-long webinar.
Lu Ann Williams, director of innovation at Innova Market Insights, will open the debate by offering a broad oversight of the healthy snacking market. Williams, who leads a team of analysts that track new trends in more than 70 countries, will share insights on health, sustainability and why snacking has become the fourth meal opportunity.
Ahead of the market
Bertel Haugen, head of innovation at Rude Health, will be on hand to talk about his company’s journey, from entering the snacking market in 2010 to being listed in The Sunday Times Fast Track 100 in 2016 after doubling turnover in two years. He will also explain why his company is ahead of the market when it comes to snacking trends.
They will be followed by Mike Simons, head of category at Grenade, who will explain how the company transitioned from sports nutrition into healthy snacking. Simons will also provide listeners with category trends insight and potential focus areas for the future.
Following the presentations, listeners will be invited to submit their questions via the event landing page.
Other key topics expected to feature during the hour include promoting a brand’s health credentials, sourcing ingredients sustainably, ensuring traceability through the supply chain, the challenges and opportunities around packaging formats, product reformulation, and cleaner labels.
The UK crisps and savoury snacks market
The UK crisps and savoury snacks market was valued at £2,857m last year, according to the Snack, Nut and Crisp Manufacturers Association (SNACMA).
Nuts were valued at £317m, popcorn at £131m, and baked snack products such as pretzels were valued at £183m.
Snack manufacturers represent around 2.5% of the UK agri-food sector’s total value, according to SNACMA.
Over the past five years, the percentage of snacks using almonds has grown from 8.2% to 8.8% of total snacks globally, according to Innova.
Among all the snacking related market categories, bars with almond show the largest growth, it added. In 2017, one-third of bars tracked contained almonds.